The ACC saga - a new approach.

[MSTRS:Me]

I see a chap from Napier who says ACC doesn't work with bikers. Each area has an injury prevention person from ACC.

A couple of years ago (Ok, 3 or 4. But ACC ran subsidised training days at Puke at the time) we organised RRRS to run a day here in Napier. We approached the local ACC office for help, financial or practical. Even just assistance with finding a venue. Total waste of time. Nothing was offered in any shape of form. Didn't even get to speak to the 'Person that handles that'. So we just went ahead and did it all. We got KBers from P/N and Masterton, as well as local, and the day was very successful. The point is, we did it all ourselves, with no help from ACC. And even though we are now paying for such help, I seriously doubt that anything will have changed.

[mashman]

As my individuality requires.

If ACC have a pot of money for safety initiatives, who else does? LTNZ, VTNZ, the AA etc... the only way to REALLY get the message out there is on TV. To that end Katman, i'd suggest you write a Katman Safety Initiative Ad and submit it to KB for critique. They may add a touch of acceptable reality, IF you're prepared to meet whoever quibbles part way... Your target audience is ALL road users, not just us, pedestrians included. Once polished (X months/years???? if they listen), you could make a very interesting Ad with some of todays CGI. You have Weta out here no? Rather creative people too by all accounts. Would they be interested in sponsoring A Road Safety Initiative the likes of which have never been seen before. I suggest a 1 - 3 minute Ad, maybe more if the powers that be deem it worthy. There's plenty of creative minds out there that could help with your idea.


Here's my version.

--------------

Start with a disclaimer:

THIS IS A ROAD SAFETY INITIATIVE

Statistical Findings - The Road User, By Weta Digital

Concentrate, or you might miss it...

--------------

Take the highest ranked crashes and recreate them, but with a twist.

Have someone explaining your message, say 20 - 30 seconds, people WILL be curious, maybe explaining the most common causes of crashes, also explaining what the following "film" is about... perhaps Sir Ian McKellen, he's here at the moment?

My Ad is to present the statistics in a manner that grabs the audience?

Think, the cats eyes in the road actually turning out to be a fuckin huge crocodile, JUST under the surface of the road (we see it, they don't), or the grill of a truck going all terminator on a rider, but both happen VERY quickly and most of it is the end result, recreated from a police report... (dunno, bet there could be plenty of suggestions), guy in the background saying, coulda been a very different story, it really could, (Vince Martin saying) tyres not up to temp or at the wrong pressure, plenty of things if your car isn't maintained properly, (Jim the weatherman saying) it is cold out there Vince, coulda been standing water, gravel, ice, but (Jeremy Clarkson) looked like he was asleep with his eyes open, some of you really need to concentrate on driving and not doing your bloody makeup, or on your bloody mobile phone... (Murph) oooo he's really overcooked that and he's going into the barrier etc... (John Key) But it's sometimes and accident, but i was saying to Nick and Katman last year, it's costing us a bloody fortune, isn't it? ending with (David Attenborough) animals are creatures of habit, but when they focus on the good habits and completely ignore the bad ones, they can end up paying for it with their lives.

I'd also do an Ad on Speed and use Beyonds post, but I know you didn't like that idea ... DUI too.

You want constructive and want to get a message out there to everyone. I understand that and there is how I would love to do it. It's a idea. What's yours? Perhaps others on here might share your verve for the impossible ... and get their heads together, perhaps they won't... but you're gonna need a bigger Ad...

Or file me in the bin

[Katman]

Ok, here's an idea.

A full page ad run in all the motorcycle magazines.

Get two or three of New Zealands top motorcycle racers on board and run a full page photo of them - arms folded across their chests looking staunch - with the words above them saying "Think you're good enough? See you on the track". Underneath the photo the words 'The road is not a racetrack'.

[That looks like fun]

So should we live in the past or should we try and shape the future? I am not saying ignore the past but perhaps after we have learned from it we should move on.
It is quite right about bikers being individuals, everybody is an individual I sit at a lot of drivers meetings and hear people speak at length about issues with certain locations and always someone on an ego trip claims they don't have a problem and everyone needs to try harder to be as good as them So the boss (just like the gummint) hears that he doesn't need to do anything but continue with the beatings
So what needs to change? Has name calling and beatings worked? So how come we keep trying that system?
Imagine if you could get $100 dollars off your rego by attending a $50 training session every two years. Lower Insurance premiums if you held unit standards in riding.
A bit of lateral thinking and we can shift that feckin elephant

[Katman]

So far I think we've established three areas that we can alter.

Improved riding training and rider awareness.
Increased awareness of the importance of adequate safety gear.
Removing the culture of treating the road as a racetrack.

We now need ideas about how to go about implementing these changes.

[MSTRS:Me]

Ok, here's an idea.

A full page ad run in all the motorcycle magazines.

Good. But I'm not alone in not buying bike mags. Or any mags for that matter.

[Katman]

Good. But I'm not alone in not buying bike mags. Or any mags for that matter.

It's not all about you John.

[mashman]

Ok, here's an idea.

A full page ad run in all the motorcycle magazines.

Get two or three of New Zealands top motorcycle racers on board and run a full page photo of them - arms folded across their chests looking staunch - with the words above them saying "Think you're good enough? See you on the track". Underneath the photo the words 'The road is not a racetrack'.

might wanna consider semi-clad chicks too...

[Katman]

might wanna consider semi-clad chicks too...

Semi-clad chicks are always good.

[MSTRS:Me]

It's not all about you John.

Only you seem to think it is...
Ads of any description are useless if they don't reach their intended audience. As I said, I'm not alone in not buying mags etc

[Katman]

Only you seem to think it is...
Ads of any description are useless if they don't reach their intended audience. As I said, I'm not alone in not buying mags etc

Are you suggesting that no-one buys motorcycle magazines?

[mashman]

It's not all about you John.

he's not alone Katman. We're not all like you. We don't all read mags, know the faces, follow racing that closely... unless you're targetting a demographic? this is not a personal attack.

[MSTRS:Me]

Are you suggesting that no-one buys motorcycle magazines?

:slap:

[Katman]

he's not alone Katman. We're not all like you. We don't all read mags, know the faces, follow racing that closely... unless you're targetting a demographic?

I would say there's a great many New Zealand motorcyclists that buy motorcycle magazines. If there wasn't, Kiwirider, Bikerider and Motorcycle Trader would have disappeared long ago.

I would also say that there would be a great many New Zealand motorcyclists (particularly the ones who make a habit of treating the road like a racetrack) who would immediately recognise the faces of New Zealands top motorcycle racers.

[Katman]

:slap:

You're the one trying to put up barriers John.