Probably wouldn't watch it. If it is primarily about bikes then there will be lots of cheesy shots of a bike in front of some great scenery, possibly with a setting sun through the spokes. If it is not primarily about bikes and meant to appeal to a wider audience then there will be lots of cheesy shots of moving scenery from the bike.
I've seen all the scenery in a variety of other programmes so would only watch it if the host was of interest to me. And to be honest in NZ I can count them on the fingers of one hand and have spare. And I'd get pretty bored of someone banging on about how to pack a pannier.
If you think about it the Hairy Bikers had the right recipe, if you'll pardon the pun. It's a cooking show, so attracts the foodies. It has a bit of biking in it so the foodies see it, involving the people they like and they begin to form an opinion of riders when they possibly had no opinion before. And then their overseas trips were a combination of foreign food, travel and bikes so reached a wider audience. And were fucking funny at times.
I would doubt anyone watches it purely for bikes because they are old lardarses who happen to ride them. A bit like the Two Fat Ladies. But both programmes had a good combination of presenters meaning the topic was less important, it was the interaction between them. Get that, and you are in with a chance. Make it like that Best Biking Roads that was on a few months ago and I doubt it would get a very wide audience beyond the riding community, even if you put a three minute cooking slot with a naked Peta Mathias in it.
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