While looking at another online forum I discovered a story from an Aussie newspaper (http://www.themercury.com.au/article...food-wine.html) about Cadbury adding vegetable fat to their chocolate. I haven't bought anything other than cooking chocolate for ages so I can't check my packets but has anyone noticed a change here in NZ? I know they are closing down some factories here and some chocolate will be made overseas, but I can't recall when or what products it covers. What's the point in buying it if it isn't full of milk and cocoa like before?
"TASMANIAN chocolate lovers are outraged at Cadbury's decision to add vegetable fat to its popular chocolate range.
They say it has reduced the famous brand's product to little more than compound chocolate.
Cadbury says vegetable fat was introduced to improve the chocolate and make it softer to bite.
But once-loyal customers are now vowing never to buy the product again because of the changes.
Cadbury changed its famous recipe at the same time as it introduced new packaging and a reduction in the size of its chocolate blocks.
Cadbury recently reduced the size of its moulded chocolate range.
The 150g block has been re-sized to 100g/110g, the 250g block has been downsized to 200g/220g and the 400g block is now 350g.
Cadbury Corporate Communication Manager Daniel Ellis defended the move.
"Our research and consumer testing shows that adding a small amount of vegetable fat to our recipe makes the chocolate slightly softer to bite, whilst still maintaining the great taste of Australia's favorite chocolate," he said.
"This research shows that consumers are still happy with the taste of Cadbury Dairy Milk milk chocolate that includes vegetable fat."
Mr Ellis said a change in the shape of the blocks also influenced how it tasted. (I can't believe this bullshit!)
"The new-look Cadbury Dairy Milk milk chocolate blocks now feature wider chocolate squares. The change in chocolate square shape may provide some consumers with a different taste to the one they are used to because the new wider chocolate squares provide a more even distribution of chocolate taste throughout the mouth.
"The smaller squares from the former block tended to concentrate the delivery of the chocolate to a smaller area of the mouth."
But consumers remain unconvinced: "There's nothing now to set Cadburys apart from Chickenfeed chocolate," said one disgruntled customer.
"It hasn't improved the chocolate -- it's ruined it.""
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